Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Tuesday, March 27, 2018

Chicago To Feature 2018 as the Year of Creative Youth With #BORNCREATIVE CAMPAIGN

ChiIL Mama's Chi, Il Picks List:

#BORNCREATIVE CAMPAIGN ENCOURAGES YOUNG ARTISTS TO SHARE THEIR ARTWORK ON SOCIAL MEDIA FOR A CHANCE TO BE FEATURED AT THE CREATIVE YOUTH FESTIVAL IN MILLENNIUM PARK ON SEPTEMBER 22

Year of Creative Youth Features the Work and Talent of Young Artists at Exhibitions, Events and Festivals Throughout the Year





Mayor Emanuel and the Chicago Department of Cultural Affairs and Special Events have designated 2018 as the Year of Creative Youth – a citywide celebration of Chicago’s young artists and the mentors who inspire them. Presented by Allstate Insurance Company, the Year of Creative Youth will also feature young artists and their work at City of Chicago festivals, exhibitions and events throughout the year. As part of this initiative, DCASE is launching #BornCreative to highlight the artistic work of Chicago’s young artists. Art, music and performances posted with the hashtag #BornCreative will be highlighted on social media and reviewed for a chance to be featured at the upcoming Creative Youth Festival on September 22 in Millennium Park.




“Through the Year of Creative Youth, we are shining a light on the immense artistic talent of Chicago’s young people while offering opportunities at some of our marquee events this summer,” said Mark Kelly, Commissioner, Department of Cultural Affairs and Special Events. “We want to offer a platform to showcase our creative youth and to inspire other young people to take a creative path.”

Teens and young adults are invited to share their art, music and performances on social media with hashtag #BornCreative to be featured online and possibly at the Creative Youth Festival on September 22 in Millennium Park. Follow the Year of Creative Youth and DCASE on Facebook (Department of Cultural Affairs and Special Events), Twitter and Instagram (@ChicagoDCASE) and Snapchat (ChicagoDCASE) #2018isYOCY #ChiCreativeYouth #BornCreative. To learn more, visit cityofchicago.org/YOCY.



Year of Creative Youth programming will be featured at the following City of Chicago festivals, events and exhibitions. Admission is FREE:

Creative Youth Festival
September 22
As part of the “Year of Creative Youth,” Chicago's new Creative Youth Festival will showcase young artists in dance, theatre, music, spoken word, the visual arts and more. Through performances and activities, all ages will discover and celebrate the creativity and talent of emerging local artists – and those helping to inspire and unlock their creative potential.
Millennium Park (201 E. Randolph St.) and Chicago Cultural Center (78 E. Washington St.)

Year of Creative Youth Exhibition
September 8, 2018 – January 6, 2019
Four Chicago youth organizations will present visual art exhibitions in the Chicago Cultural Center. The Peacemakers and Community Connections Project, Changing Worlds is collaborating with youth ages 11-13 from Pilsen, Back of the Yards, and the Near West Side creating visual images and creative prose/poetry focused on current challenges and envisioning positive change for their communities.” Family program participants and teen interns from Garfield Park Conservatory Alliance will produce thousands of fern fronds, mosses and cycads to create an immersive, multi-sensory interpretation of the Conservatory’s iconic Fern Room. Teens of the Puerto Rican Arts Alliance's Studio Arts Program are working on large-scale paintings installation highlighting moments in Puerto Rican art history as well as current cultural and sociopolitical turmoil that engulfs Puerto Rico today. Teens from Chicago Arts Partnerships in Education will present Odes and Tattoos, an exhibition of student artworks that examines localized commemoration of self, place, and community. Artwork will be multidisciplinary photography, video, drawing and poetry. The Michigan Avenue Gallery program is supported in part by an award from the National Endowment for the Arts.
Chicago Cultural Center, Michigan Avenue Galleries (78 E. Washington St.)

Keith Haring: The Chicago Mural
Through September 23
Having rocketed to worldwide fame in the 1980s, artist Keith Haring worked with 500 Chicago Public School students to paint a monumental mural in Chicago's Grant Park in 1989.  This exhibition includes a large selection of the mural reflecting the artist’s incisive draftmanship and unsettling cast of symbolic characters (radiant baby, barking dog). Haring died tragically of AIDS-related complications in 1990.
Chicago Cultural Center, Sidney R. Yates Gallery (78 E. Washington St.)

20th Annual Chicago Kids and Kites Festival
Presented by COUNTRY Financial
Saturday, May 5
Kids of all ages will get swept up by this timeless spring tradition with free kite kits provided (while supplies last) to get creative as they build, decorate and fly their own kites. Other family activities include professional kite flying demonstrations, face painting, balloon artists and much more.
Cricket Hill in Lincoln Park (Lake Shore Dr. and Montrose Dr.)

Chicago City Markets
May-October
High school students are invited to submit bag designs with the theme “You’ve got a lot of growing for you” for the Chicago City Markets and COUNTRY Financial Reusable Bag Design Contest at countryfinancial.com. The winning design, announced at the opening day of the City Market at Daley Plaza on Thursday, May 10, will receive a scholarship prize and appear on thousands of reusable canvas bags distributed at Chicago City Market locations. Additionally, all submitted designs will be displayed in the lobby of the Daley Center beginning April 30 through May 11. Chicago City Markets will also present cooking demonstrations by student-chefs from Washburne Culinary & Hospitality Institute at City Market locations and dates to be announced, and performances by youth arts groups will be featured at the City Market at Maxwell Street Market on select Sundays throughout the year.
City Market at Daley Plaza (50 W. Washington St.)
City Market at Maxwell Street Market (800 S. Desplaines Ave.)

33rd Chicago Gospel Music Festival
June 1–2
Celebrating the great influence of the music genre born in this city 80 years ago, the Chicago Gospel Music Festival will feature local and national artists. The next generation of young artists and youth choirs will celebrate Chicago’s music legacy at the Inspiration Youth Stage on Saturday, June 2, in Millennium Park. The festival will also offer family activities, arts and crafts for kids, face painting and more.
Millennium Park (201 E. Randolph St.) and Chicago Cultural Center (78 E. Washington St.)

35th Annual Chicago Blues Festival
June 8–10
With a diverse lineup celebrating the Chicago Blues’ past, present and future, the Chicago Blues Festival features four stages of live music including young artists. Produced by Donda’s House, the youth-oriented Bridges to the Blues preview event on Monday, June 4, 5–9 p.m. at the Chicago Cultural Center will highlight the genre’s contributions to a new generation of artists. Multigenerational artists will create original music – inspired by the Blues – for a chance to perform at the Chicago Blues Festival on Saturday, June 9, at the Front Porch Stage with Kenny “Beedy Eyes” Smith. For details, visit dondashouseinc.org.
Millennium Park (201 E. Randolph St.) and Chicago Cultural Center (78 E. Washington St.)

38th Annual Taste of Chicago
July 11–15
Taste of Chicago is the nation’s premier free outdoor food festival showcasing the diversity of Chicago’s dining scene along with music, dance, cooking demonstrations, art activations, family activities and more. This year, Taste will feature cooking demonstrations by young chefs, youth music and dance performances and other activities celebrating Chicago’s creative youth.
Grant Park (Jackson St. and Columbus Dr.)

40th Annual Chicago Jazz Festival
August 29–September 2
A favorite Labor Day weekend tradition, the world class Chicago Jazz Festival showcases four stages of live performances by Chicago’s vast jazz talent alongside national and international jazz legends and artists. In keeping with the festival’s tradition of nurturing new artists, the Roof Top Stage on the Harris Theater Rooftop Terrace is dedicated to the genre’s young artists.  The Roof Top Jazz: Young Jazz Lions, on Saturday, September 1, will feature select jazz groups from various Chicago high schools and colleges. On Sunday, September 2, the Roof Top Jazz: NextGenJazz will focus on emerging Chicago musicians. The festival is produced by the Chicago Department of Cultural Affairs and Special Events and programmed by the Jazz Institute of Chicago.
Millennium Park (201 E. Randolph St.) and Chicago Cultural Center (78 E. Washington St.)

Year of Creative Youth - Call for Community Highlights 
Accepted for programs occurring in 2018
In addition to the City of Chicago events and programs, the Year of Creative Youth website highlights resources and event from across Chicago's youth arts community. Youth arts organizations are invited to submit youth performances, events or opportunities occurring in Chicago for the website and other promotions. To see the current list of offerings or to submit content for consideration, visit cityofchicago.org/yocy.



Performance and Program Highlights at the Millennium Park Campus

Chicago Public Schools All- City High School Exhibition
March 22–April 12
The annual juried art exhibition highlights the diverse talent and work of Chicago Public School students in the professional platform of a gallery setting.
Expo 72 (72 E. Randolph St.)

Paint the Town Red with Chicago Children’s Choir
Thursday, May 24
More than 4,800 Chicago Children’s Choir singers from our In-School, Neighborhood, DiMension and Voice of Chicago choirs present our annual Paint the Town Red concert at Jay Pritzker Pavilion. This event is free and open to the public.
Millennium Park (201 E. Randolph St.)

Grant Park Music Festival Young Artists Showcase
June 13—August 18
Every Friday at 5:30 p.m. before the Grant Park Orchestra takes the stage, audiences are treated to concerts by students from local music schools and summer music programs at the front of the Great Lawn at the Jay Pritzker Pavilion.
Millennium Park (201 E. Randolph St.)

After School Matters Summer Program
Mondays through Fridays, June 25–August 10 
After School Matters will showcase Chicago teens discovering their potential all summer long— including programs in furniture painting, hat design, mural creation and more (under the tent at Chase Promenade North)—and After School Matters Jazz Band rehearsals and performances (Wrigley Square). After School Matters provides 13,000 opportunities throughout the city for Chicago teens to develop their talents in the arts, communication and leadership, sports and STEM, while gaining critical skills for college, careers and beyond. For details, visit afterschoolmatters.org.
Millennium Park (201 E. Randolph St.)

DCASE is collaborating with the Chicago Park District Teens in the Park program and Mayor Rahm Emanuel’s Night Out in the Parks, for which the “Year of Creative Youth” will be a featured theme for 2018. Night Out in the Parks is an initiative featuring more than 2,000 cultural activities annually in Chicago Park District locations citywide in support of the City of Chicago’s Cultural Plan.

The Year of Creative Youth is presented by Allstate Insurance Company and aligned with “Art Design Chicago,” a citywide initiative of the Terra Foundation for American Art—featuring over 25 exhibitions and hundreds of public programs in 2018. Arts education and youth engagement will be important components of the overall program, including art making workshops and field trips.

For more information about the Year of Creative Youth, visit cityofchicago.org/yocy—and join the conversation on Facebook (Department of Cultural Affairs and Special Events), Twitter @ChicagoDCASE and Instagram @ChicagoDCASE #2018isYOCY #ChiCreativeYouth #BornCreative.

Chicago Department of Cultural Affairs and Special Events
The Department of Cultural Affairs and Special Events is dedicated to enriching Chicago’s artistic vitality and cultural vibrancy. This includes fostering the development of Chicago’s non-profit arts sector, independent working artists and for-profit arts businesses; providing a framework to guide the City’s future cultural and economic growth, via the 2012 Chicago Cultural Plan; marketing the City’s cultural assets to a worldwide audience; and presenting high-quality, free and affordable cultural programs for residents and visitors.

Friday, November 21, 2014

Winners Announced & ChiTAG is HERE This Weekend at Navy Pier

Big congrats to ChiIL Mama's Chicago Toy & Game Fair (ChiTAG) Family Pass Winners from the past 3 weeks via Flash Giveaways on our social media sites alternating with our traditional blog form where we had 290 entries. Our winners have been e-mailed passes. Contact us ASAP if you are listed and did NOT get your pass.





Winners are:
Nicole Lynn
Jill Boysen
Westin & Alina Hahn

As always... all our readers are winners. If you didn't win a freebie this time, we still have a printable discount coupon for everyone. 



Click here and scroll down for years of our past original Chicago Toy and Game Fair coverage (more than 20 features).




Then check back with us early and often for our photo filled recaps of ChiTAG 2014, more great giveaways, news, reviews, and video interviews.

We'll be up bright and early Saturday for a press/blogger brunch and early preview of ChiTAG. Follow along on our social media outlets below for real time updates, flash giveaways and photo fun.

Bonnie Kenaz-Mara's Facebook Stream
ChiIL Mama's Facebook Page
ChiIL Mama's Twitter
ChiIL Mama's Pinterest
ChiIL Mama's Instagram
ChiIL Mama's Google +

ChiIL Live Shows' Twitter
ChiIL Live Shows' Facebook Page 



Come on out and play at the 12th annual Chicago Toy & Game Fair (ChiTAG), arriving in the Windy City on Saturday, November, 22, 2014 and Sunday, November 23, 2014. As the only fair of its kind in the United States open to the public, ChiTAG Fair returns to Navy Pier in Chicago, the world’s top city for toy and game inventors, for a weekend of fun-filled discovery, interactive events, and of course, play.



ChiTAG 2014 Highlights & Happenings

Discover the top trends in toys and games this year at the 12th Annual Chicago Toy & Game Fair, a two-day, fun-filled celebration of the power of play and creativity. Founded in 2003 as the only U.S. fair of its kind also open to the public, the Chicago Toy & Game Fair provides a unique outlet for fun-seekers from far and wide to preview, play, and purchase the hottest toys and games, rediscover classics, and meet the inventors behind the ingenuity. The memorable weekend kicks off holiday fun with contests, live stage entertainment, interactive exhibits, tournaments, and more. Revel in the fun of the ChiTAG fair, the global toy and game hub for consumers, inventors, trade, and media.

ChiIL Mama's Favorite:
Revel in the opportunity to meet the inventors of some of your favorite games, including Nick Grisolia and Pete Greenley the inventors of Boomer, Zoomer and Zuppies, Laura Robinson the creator of Balderdash, Dan Klitsner the inventor of Bop It and Simon Swipe, Tom Quinn the inventor of Game of Things, and many, many more!

November 22 & 23, 2014
Saturday, 10:00 a.m. to 6:00 p.m. & Sunday, 10:00 a.m. to 5:00 p.m. Navy Pier, 2nd Floor Festival Hall A (far east end of the Pier)
Chicago, IL

Bringing together inventors, designers, manufacturers, retailers, the public and the media, the TAGIE Awards are hosted in conjunction with the Toy & Game Inventors Conferences, the playCHIC toy inspired fashion show and the Chicago Toy & Game Fair weekend. In praising creative minds from around the world, the evening also pays homage to masters of invention who differentiate themselves with an exceptionally innovative spirit for fun, philanthropy, inventor advocacy, creativity, and humanitarianism.

Founded in 2003 by the Chicago Toy & Game Group, the ChiTAG Fair commemorates the toy and game industry as the global hub for consumers, inventors, trade, and media to preview, play, and purchase the hottest new toys and games, while rediscovering the classics and meeting the inventors behind the ingenuity of play. For $10 per adult ticket and $5 per children’s ticket, fair attendees can explore the booths of more than 150 toy and game exhibitors, participate in engaging contests and tournaments, enjoy live stage entertainment, and much more.



ChiTAG Doors Open
The first 1,000 attendees through the doors on Saturday, November 22, will receive a free copy of the acclaimed book, About Jenga, by author and Jenga creator Leslie Scott. Leslie Scott will also be attending the Fair and autographing copies of her book during the Fair.

Young Inventor Challenge (YIC)
Open to boys and girls ages 6 to 18; this showcase exhibits imaginative original toys or games from aspiring inventors. Prize packages are awarded to “Best in Show” in junior and senior categories, along with two runners-up and one “People’s Choice” recipient. Judging will take place from 10:00 a.m. until 2:00p.m., and the winners will be announced at 5:00 p.m. 


Official Illinois State Yo-Yo Contest on ChiTAG Stage
Perfect your technique with a dynamic performance competition featuring hands-on tips for all skill levels. The immensely entertaining contest is open to all ages with the longest standing yo-yo participant taking home the title of champion.

Legoland Discovery Center Girl Scout Program
Make your own scene using LEGO® bricks and mini figures and snap photos for each frame of your comic. Edit each photo to make your visual story come to life. http://www.chitagfair.com/girl-scouts-and-boy-scouts/


Star Wars Character Luncheon in the Lakeview Terrace Room
Meet and eat with your favorites from Star Wars 501st Legion: Vader’s First. Registration required. | Cost: $30 per child, $36 per adult | Tournament for children ages 6 to 14.
http://www.chitagfair.com/star-wars-luncheon/
  
12:00 p.m. to 6:00 p.m. Catan National Championship - US Qualifier
Take a chance at becoming a Catan Worldwide Champion by competing in the CWC

USA Pre-Qualifier a ChiTAG.
http://www.chitagfair.com/settlers-of-catan-national-championship-us-qualifier/
12:30 p.m. to 1:00 p.m.

2:30 p.m. to 6:00 p.m.
Rummikub USA Championship Presented by Goliath Games
Participate in the first U.S. Rummikub Championship event for the opportunity to win a trip to Germany to attend the 2015 Rummikub World Championship event!

Dino Zoo Live sponsored by Spin Master
Get ready for the ultimate playdate – 65 million years in the making – as Erth’s DINOSAUR ZOO LIVE guides your family on a breathtaking pre-historic tour. You’ll observe, meet and interact with an eye-popping collection of amazingly life-like dinosaurs and other creatures presented in a theatrical performance that will thrill and entertain kids while stimulating their imaginations in ways that will forever connect them to their world.

Grandparents Day
ChiTAG celebrates fun at all ages and on *Sunday grandparents get in for free! Bring your grandchildren along and enjoy the fun together.

Legoland Discovery Center Girl Scout Program
Make your own scene using LEGO® bricks and mini figures and snap photos for each frame of your comic. Edit each photo to make your visual story come to life. http://www.chitagfair.com/girl-scouts-and-boy-scouts/ *Boy and Girl Scouts in uniform get in free to ChiTAG!

Frozen Parade starting at the ChiTAG Stage
*Sunday-Come dressed as your favorite character from Disney’s “Frozen” and receive free admission to the ChiTAG Fair. All ages are invited to participate.
Adventure Sandwich Performance on ChiTAG Stage

Watch Adventure Sandwich perform live action cartoon scenes that combines music, art, & storytelling to encourage the imagination to run wild.

Mayfair Games Boy Scout Badge Design
Join Mayfair Games for a special workshop on Game Design. Participants will receive a special design kit from Mayfair containing components. http://www.chitagfair.com/girl-scouts-and-boy-scouts/

ABOUT THE CHICAGO TOY & GAME GROUP
The Chicago Toy & Game Group, Inc. is a family of toy industry initiatives designed to encourage and promote the power of play and invention in social, educational, and professional environments. The Chicago Toy & Game Group consists of the Chicago Toy & Game Fair; International Toy & Game Inventor and Industry Conference; International Summit for Professional Inventors; playCHIC Fashion Show; Toy & Game Inventor Awards; National ChiTAG Networking Events; Games for Educators; and DiscoverGames.com. For more information, visit www.ChiTAG.com, join in the conversation on Facebook, or follow the fun on Twitter @ChicagoToyNGame.


To keep up with the latest news about ChiTAG, “Like” us on Facebook at www.facebook.com/ChicagoToyandGameFair and follow us on Twitter @ChicagoToyNGame and Instagram @ChicagoToyandGame. For more information please visit www.chitagfair.com online.


As always, check back with ChiIL Mama like we vote in Chi, IL... early and often. It's rewarding!


Tuesday, November 4, 2014

TODAY: Hundreds of Entertainers Partner with HeadCount.org for Massive Social Media Push Urging Fans to #GoVote


John Legend, Stephen Colbert, Dave Matthews, Conan O’Brien, Fergie, John Oliver, Russell Simmons, T.I., and More Post Photos in Effort to Drive Millennials to the Polls

Today, Election Day, more than 300 entertainers in partnership with HeadCount.org will take part in a massive get-out-the-vote push, posting photos of themselves to social media urging their fans to “#GoVote.” The campaign specifically aims to combat the trend of “drop-off” voters, where half of young voters only cast ballots in Presidential races and then skip the Midterm Elections.


CHICAGO REPRESENTS! It's Nick Offerman, Jeff Tweedy of Wilco, and his son Spencer Tweedy (who turned 18 this year and is voting for the first time)! #GoVote. HeadCount.org 

*Here at ChiIL Mama/ChiIL Live Shows we've shot Spencer Tweedy's band, The Blisters, a number of times, and we caught a video interview with the kids too, "back in the day". Such fun to watch them grow up!

A diverse group of musicians, comics and actors - including Stephen Colbert, Rob Lowe, John Legend, Dave Matthews, Linkin Park, Sarah Silverman, Fergie, George Lopez, John Oliver, T.I., The Black Keys, Herbie Hancock, Perez Hilton, Chaka Khan, “Weird Al” Yankovic, Ms. Lauryn Hill, all the living members of The Grateful Dead,  Andy Richter and Conan O’Brien - have taken photos while holding artwork that says “#GoVote.” Each will Tweet and post their photos today saturating social media with a get-out-the-vote message.

The more than 300 entertainers involved average over one million social media followers each across Facebook, Twitter and Instagram, totalling more than 350 million. The number of participants and their popularity makes #GoVote one of the largest Election Day social media efforts ever.



Trey Anastasio of Phish, sporting a #GoVote by artist Jim Pollock. HeadCount.org — with Trey Anastasio and Phish.

We've met artist Jim Pollock many times--and most recently hung out with him during the summer Phish shows at Northerly Island, in the VIP section.



ChiIL Mama ChiILin' in Chi, IL with Jim Pollock, Phish artist, and musician, Christopher Ferrer!! Click here for our full feature.


VIEW LOTS MORE CELEBRITY PHOTOS HERE: http://on.fb.me/10qFzRM

Each post on Twitter, Facebook, Instragram and Tumblr will include a link to www.headcount.org, where voters can find the most comprehensive election information hub on the internet - including a polling place finder, ID requirements, and what’s on each ballot.

VIEW THE ELECTION HUB HERE: http://www.headcount.org

“The incumbent Congress is the least popular in history, so we can't leave it to the candidates alone to inspire people,” said Marc Brownstein, HeadCount’s co-founder and bass player of The Disco Biscuits. “We're trying to get the message across that being dissatisfied is a bad reason not to vote – it's the exact reason why participation is so important."

The campaign is part of a broader #GoVote effort that includes multiple organizations and hundreds of works by visual artists, featured on the partner website www.govote.org. HeadCount curated art from several top rock poster artists for the musicians and entertainers to pose with.

Some of the more compelling photos include: Jeff Tweedy of Wilco, appearing with comic Nick Offerman and Tweedy’s son Spencer (who just turned 18 and is eligible to vote for the first time); Jack Johnson standing in front of an ocean, holding artwork that says “#GoVote - Eat Local. Shop Local. Vote Local,” and media mogul Russell Simmons, with art from tattoo artist Luke Wessman.

This campaign follows HeadCount’s highly successful social media push on National Voter Registration Day in September, involving many of the same entertainers. Through that effort and by setting up voter registration drives at 705 live music events, HeadCount registered more than 25,000 voters for this election.

ChiIL Mama voted... Did YOU?!




HeadCount.org is a non-partisan organization that uses the power of music to register voters and promote participation in democracy.  For more information, please check out HeadCount.org.

Tuesday, February 12, 2013

#CAS13 Hashtag Trends on Twitter 2013 Chicago Auto Show



2013 Chicago Auto Show Provides Automakers with Powerful Platform to Convey News: #CAS13 Hashtag Trends on Twitter

Auto Industry Looks to Social Media to Reach Millennial Generation of Car Buyers

ChiIL Out with ChiIL Mama all week with sweet photo and video filled features on The Chicago Auto Show.   We've known the power and influence of social media for years, and participated in it first hand.   Kudos to major players like The Chicago Auto Show for recognizing what we do.

CAS showed its commitment to providing manufacturers a powerful social media platform to convey news and reach the millennial generation of car buyers during the media preview held last week, and we were there for the press preview sneak peek all day Thursday and Friday, providing great original content for our readers!

This year, the show amplified its Social Media Preview - also dubbed #SMP13 - and added a robust lineup of events including the WOMMA Digital Influencer Awards, Technori Pitch and roundtable discussions with Autoweek, Cars.com, Edmunds and Marketing2Women & Ask Patty. Recognized as one of the more digitally-savvy auto shows, the Chicago Auto Show strives to be a leading indicator of trends for the industry.

According to Forbes, 83 percent of millennials - individuals classified between the ages of 18-33 - have a presence on social media. Proving the Chicago Auto Show's significant role in providing opportunities to reach this demographic, the show's hashtag "CAS13" was the No. 1 national trend on Twitter during the Media Preview. The strong integration of social media into the Chicago Auto Show's Media Preview grants automakers the opportunity to expand their audience and reach this coveted demographic.

In addition to the Chicago Auto Show's robust social media preview, a study conducted by Foresight Research shows that millennial attendance is also high at the show. In 2012, the Chicago Auto Show drew millenials at a rate 50 percent higher than their overall presence in the market.  Foresight said the show also attracts a significant number of "shouters," people who share their opinions with 16 or more people.

"The tools of social media in the hands of these shouters makes the Chicago Auto Show's marketing power demonstrably more effective," said Chicago Auto Show General Manager Dave Sloan.

Three big names in auto manufacturing - Nissan, Kia and Honda - each weighed in on how their organizations are utilizing social media to target millennial car buyers.

According to Nissan's Director of Interactive and Social Media Marketing Erich Marx, "Nissan loves social media, and has embraced social media and we're here at the Chicago Auto Show activating in a big way on Social Media Day."

In fact, last year Nissan announced its 370Z social media crowdsource initiative at the Chicago Auto Show. The campaign was aimed at using fan responses on Nissan's Facebook page to help build, from the ground up, their all new 370Z.

Nissan is not alone. Matias Cavallin, public relations spokesperson, multicultural and social media efforts at Kia, says the manufacturer is also focused on social media. "We just wrapped up a campaign called 'In My Mind' which is a spinoff of the advertising campaign where we focused on the Kia Soul and a video that was produced by Swedish House Mafia. We encouraged people to take that music video and develop their own version with how the Kia Soul inspired them."

Jessica Fini, Honda's assistant manager of public relations, states that social media is incredibly important to Honda's marketing and PR strategy. "Our strategy is a storytelling approach, kind of getting those stories, and using our customers as brand ambassadors; social media is so important for that."

As the online media landscape continues to develop and grow, more auto manufacturers will take a stronger focus on social media to help build brand awareness and loyalty.
  • In a study conducted by Solarix Marketing Firm in 2012, they found that more than 650,000 different people sent out various messages about what kind of car they own, want or were simply buzzing about in a one month period.
  • By using social media tools and increasing their online presence, manufacturers can help navigate the car buying process and reach a more targeted audience of potential car buyers.
  •  By implementing social technologies, manufacturers can develop new product development insights through instant feedback and engagement with their target markets.
Check out our past Chicago Auto Show 2013 coverage here.   Then check back with ChiIL Mama like we vote in Chi, IL...early and often, for our original Cadillac ride along videos, celebrity footage, Buick's philanthropy with Samaritan's Feet, photo filled features and more!

About the Chicago Auto ShowThe Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com orFacebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade AssociationFounded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.

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