Showing posts with label chiTAGfair 2013. Show all posts
Showing posts with label chiTAGfair 2013. Show all posts

Tuesday, November 26, 2013

GoldieBlox and The Mad Beasties a Fairy Tale For The New Millennium

Saturday we were hangin' with Debbie Sterling, the inventor of 
GoldieBlox, a girls' engineering game featuring cute little animals like a suit sporting Polar Bear, Basset Hound, sloth and more at the Chicago Toy and Game Fair.   She signed and gave away free games to all the Girl Scouts who played in the Top Trumps Tournament.



We're all about encouraging STEM in girls and busting the gender based toy industry.   The inventor even signed a couple of the games for us.   My 10 year old daughter has been obsessed with it ever since.






Check out their catchy grrrrrl power video here:



Monday I woke up to THIS in my in box.
(I'm a music blogger at ChiIL Live Shows in addition to an Urban Parenting Blogger at ChiIL Mama.)


OPEN LETTER FROM BEASTIE BOYS' MIKE D & ADROCK TO GOLDIEBLOX


Like many of the millions of people who have seen your toy commercial "GoldieBlox, Rube Goldberg & the Beastie Boys," we were very impressed by the creativity and the message behind your ad.

We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering.

As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads. When we tried to simply ask how and why our song "Girls" had been used in your ad without our permission, YOU sued US.

Wish this would have arrived a few days ago so I could have interviewed Debbie about it in person.   The Beastie Boys have been favorites of ours for decades!   I'm a big fan of the creatives on both sides of this dilemma and I'm fervently hoping it's just lawyers being unpleasant, and that this can be peacefully resolved.   

I get it.   GoldieBlox cries parody and free speech and wants to keep riding the wave they've created with their viral YouTube video that has over 8 million views and is likely to increase exponentially with the Beastie Battle.

Instead of the original 1987 hit’s lyrics, “Girls to do the dishes, girls to do the laundry,” GoldieBlox replaced the lyrics with more girl-empowerment words, “Girls to build the spaceship, girls to code the new app.” Says ABC News.



Hey GoldieBlox-- Play nice and quite stealing the bears (erm... I mean the Beasties) property that they nicely asked you to stop using.   You can't waltz in and take other people's stuff, just like fairy tale Goldielocks, (the kids who was guilty of breaking and entering, theft, destruction of property, and takin' a nap in baby bear's bed).  That story didn't end in a bloodbath, or a courtroom.   The bears could have mauled her... but they didn't.  They just let her run off & did their own dishes, and cleaned up the chairs and beds she'd thrashed.



That said, The Beastie Boys probably did Goldie Blox a HUGE favor with this, because the conflict will likely catapult the grrrrl powered spinning machine game into the news, and even bad PR is PR.   We do dig the game, the message behind it, and The Beastie Boys, too.   But I've gotta side with the artists here.   They wrote the tune even if Goldie Blox changed the words, and when one of their members was dying of cancer, he hand wrote that he never wanted his songs used in advertising.   That's gotta count for something.

Goldie Blox, as fun as your YouTube parody is, you didn't ask permission to use "Girls" and they didn't sue you, they just asked you to stop using it.   You're crafty... hire a few musicians and get your own song (not "She's Crafty... that one's off limits too.)   We're pulling for you, but it's time to pull the "Girls" and let the Beasties have their song back.

You gotta fight... for the right... to paaaaaaaaroddy.   But chose your battles.   The Beasties are good guys and there are a lot of other tunes out there.




Thursday, November 21, 2013

ChiIL out with ChiIL Mama tonight at playCHIC #fashion

Get your game on... literally, with game and toy inspired fashion!  While kids play dress up, grownups playCHIC.   Tonight is the 2nd annual playCHIC Fashion Show hosted by actress, model and game inventor, Joan Severance!



Join us on Thursday, November 21st at 7:00 p.m. at Chicago’s River East Art Center for a night of fashion and fun in conjunction with the 2013 Chicago Toy and Game Fair.

The evening’s festivities will begin with a cocktail reception at 7:00 p.m., and continue with our playfully-chic runway show promptly at 7:30 p.m.

PlayCHIC is an innovative, glamorous event that pairs renowned haute couture designers, with familiar toy and game brands, to create play-inspired looks that set the catwalk a blaze with fun, fierce fashion. Expect looks from popular brands such as Bananagrams, Kickboard USA, LeapFrog, Mayfair Games, Floppets, and a design from Project Runway alum, Peach Carr!


We hope you can join in the fun this year!   ChiIL Mama will be there... will you?   Check back like we vote in Chi, IL... early and often.   We'll have photo filled recaps from playCHIC and chiTAG this weekend as well.

Tuesday, November 19, 2013

WIN a Free Family Pass To ChiTAG Chicago Toy and Game Fair--6 winners chosen #chiTAGfair #giveaway






Disclosure:   Thanks to ChiTAG for providing tickets for our giveaways.   As always, all opinions are our own.

ChiTAG Chicago Toy and Game Fair--6 winners chosen.  6 Family Passes available (each good for admission for your entire family approx value $60 each **click here to enter** Enter through this Thurs midnight.

ChiIL out with ChiIL Mama at one of our all time annual favorites... ChiTAG Fair!!!!









 ChiTAG is BIG Fun for all ages.





Boy & Girl Scouts in Uniform & Their Leaders get in FREE






ChiIL Mama will be bringing you our photo filled reviews of ChiTAG, again this year, including the hottest new toys, inventor interviews, toy & game giveaways and more!   


Click here to check out our ChiTAG coverage from past years, then go already. Fun fun!

All our readers are winners.   If we don't announce your name by Friday 11/22, here's a printable discount code for everyone.


Also recommended for the big kids (AKA:  adults!) Play Chic 

Check out play chic, top toys/fierce fashion & cocktails at the River East Art Center.  ChiIL Mama will be there... will YOU?!  Check back soon for our photo filled recap.






Disclosure:   Thanks to ChiTAG, Gofobo, Morton Arboretum, Beat Kitchen, & Lincoln Hall for providing tickets for our giveaways.   As always, all opinions are our own.

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